Brand Foundation for Tondano Cabin & Coffee
Crafting a Cozy Brand Experience Rooted in Nature and Elegance
Establishing a distinctive brand identity for a nature-inspired lodging and coffee house — crafted to balance exclusivity, warmth, and modern storytelling for visitors near Mount Bromo.
The Background
Nestled near Mount Bromo, Tondano Cabin & Coffee offered a serene escape through wooden-cabin lodging and tranquil natural surroundings. Yet, their brand lacked the structure and distinction to compete in a saturated tourism landscape. They needed more than just a logo — they needed a brand that could evoke warmth, simplicity, and exclusivity across every touchpoint.
The Challenge
The challenge was to translate Tondano's rustic cabin charm into a brand that feels premium — but still approachable. It needed to resonate with eco-conscious travelers, digital natives, and Bromo explorers alike, without losing its emotional intimacy or affordability appeal.
The Solution
We delivered a complete brand identity system, including logo design, brand voice, visual assets, and storytelling structure. Inspired by natural textures, warm tones, and cabin silhouettes, we crafted a refined yet welcoming look that balanced modern luxury with earthy sensibility. Custom icons, brand patterns, and a tone of voice system were developed to ensure consistency across packaging, digital platforms, and social media. A brand film and photoshoot further grounded the experience into narrative — inviting audiences not just to visit, but to feel connected. Every element was modular, scalable, and emotionally aligned with the brand’s purpose.
The Result
Following the brand launch, Tondano Cabin & Coffee achieved greater visibility and perceived value among its target market, with positive responses highlighting the balance of warmth and elegance in the brand’s presentation. Visual assets supported the launch of its Instagram presence, signage, and booking materials, all while reinforcing a strong identity in the Bromo tourism area. The brand system enabled the team to scale across media touchpoints effortlessly — turning a quiet retreat into a memorable destination.
A distinctive logo paired with typography and palette choices that communicate rustic charm with premium clarity.
Visual applications across menus, mugs, signage, and printed kits maintain consistency and memorability.
Ensures seamless visual alignment across channels — from signage and Instagram to booking platforms.
Next
Repositioning a historic village through an interactive digital platform that blends retro-inspired aesthetics with practical tools for community-driven content management and tourism promotion.