Retro-Themed Heritage Website for Kampoeng Kajoetangan
Bridging Heritage and Digital Presence With Retro Charm
Repositioning a historic village through an interactive digital platform that blends retro-inspired aesthetics with practical tools for community-driven content management and tourism promotion.
The Background
Kampoeng Heritage Kajoetangan, a cultural village in Malang known for its rich architectural history and vibrant local life, faced difficulties in maintaining visibility in today’s digital-first travel landscape. The community lacked a modern communication platform to present its unique identity to a broader audience, especially among tourists seeking authentic heritage destinations. They needed not only a public-facing website, but also the ability to manage and update content independently.
The Challenge
The main challenge was to design a digital presence that reflects the nostalgic, retro soul of the village while equipping its administration team with the tools to manage content without technical assistance. The solution had to be both emotionally resonant and functionally robust — capable of telling stories, highlighting events, and guiding visitors through heritage trails, while also remaining easy to update by a non-technical local team.
The Solution
We crafted a visually expressive website inspired by retro aesthetics, layered with a tailored content management system (CMS) designed for accessibility and simplicity. The platform allows admins to manage content like destination spots, tour packages, and cultural events — all through an intuitive interface. From animated photo galleries to interactive maps and WhatsApp-integrated booking CTAs, the website acts as a digital extension of Kampoeng Kajoetangan’s offline charm. Design, strategy, and usability merged to ensure the platform could both preserve the village’s identity and support its tourism growth.
The Result
Within weeks of launch, the website became a central point of reference for tourists and collaborators alike — supporting increased tour bookings and attracting attention from regional media. The local management team embraced the CMS with confidence, publishing regular updates on village happenings. The revitalized digital identity helped Kampoeng Kajoetangan reclaim its narrative in the digital world, inviting visitors not just to explore the past, but to experience heritage in motion.
Designed to mirror the visual character of the village while delivering structured, scrollable visitor experiences.
Enables the local admin team to update pages, galleries, pricing, and schedules with no coding required.
Curated galleries bring heritage moments to life with nostalgic design details that enhance emotional connection.
Helps users explore the village through categorized lists of activities, places, and past highlights.
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